Senior Brand & Digital Partnerships Coordinator

HEY, I'M SYDNEY
​I’ve always believed that the best opportunities come from genuine connections—whether that’s through digital partnerships, engaging content, or simply bringing the right people together. My long-term goal is to become a thought leader in digital partnerships within the sports industry, and within the next five years, I aim to step into a leadership role, ideally in the digital space. But beyond career aspirations, my mission is clear: to teach, lead, and counsel those in my sphere of influence. Whether it’s through mentoring, collaborating, or simply offering advice, I want to create a lasting impact.
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At the heart of everything I do are my core values: authenticity, openness, and entertainment. I take pride in being real—what you see is what you get. In a world of AI and digital perfection, I value content and conversations that feel unfiltered and true to who I am. Openness is equally important to me because I want to create spaces where people from all walks of life feel welcome. I may not be for everyone, but I strive to build content and relationships that are relatable and inclusive. And of course, entertainment plays a huge role in my approach. Social media is meant to engage and inspire, and I aim to bring a mix of humor and depth into everything I create.
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I’m naturally outgoing, passionate, and full of energy, with a personality that leans toward being cheeky, optimistic, and socially brilliant. I thrive on bringing people together, whether in professional settings or casual conversations. My strengths lie in positivity, building relationships, developing others, empathy, and achieving results. I bring enthusiasm and insight into every project, always looking for ways to create something meaningful.
VALUE PROPOSITION
A socially brilliant empath with a zest for life dedicated to teaching, leading, and growing with her sphere of influence.
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ELEVATOR PITCH
Hey, my name is Sydney Townsend and I’m the Brand and Digital Partnership Specialist for Atlanta United FC. I work with our partnerships and digital teams to strategize and execute our sponsored media. I come from a sports media and journalism background, and I love telling stories. I like to say I’m socially brilliant and make connections wherever I go. In past roles I’ve made friends with Athletic Directors and currently have connections with VPs of our club and business just through being myself. Relationship building is a huge part of my role and something I enjoy personally. I’d love to connect and grab coffee. Can I get your info to set something up?
CLIFTON STRENGTHS
